"China Pad" VS "American Pad"

 Chinese dragon

The paradoxical way, the soldiers in the apple monopoly tablet pc market, China brand to as, must pay attention to strategy, coups can victory away.

Is positive, bypassing or against? Is product differentiation, or industry winning?

For this, our special start local brand tablet pc series, from strategy to survey analysis products testing, all-round present local brand strategic layout.

"China's Pad" VS "American Pad", the winners, not only the apple.

Our reporter li jingyi HuangZhiJun li3 xiang3

The world of computer laboratory evaluation

Army against the article

Army is the initiative against. War, who owns the initiative, who can conquer. For "China", early layout for Pad strategy, cut correctly position, there is hope to get the initiative.

Tablet pc become members and reporters in the hand of the important tool

March 28,, lenovo bag next rack hainan airlines (600221, shares of the plane, it) on the fuselage spraying joy Pad, named "le advertising number Pad", and the ceremony held its maiden flight. This reminiscent of in May last year, the scene of the TouchPad conference hangwang (002362, shares it) on the spot, the chairman of the board of LiuYingJian smashed a ice apple, with strong twilight.



In China, the vast and complex on the market, so some of the local manufacturers, they have a desire to apple iPad fields of heroism, has a high brand more than the local resources enough to local consumers, and has a deep understanding and listen. Some main business, some deep industry, some positioning high-end entertainment, some prices close to people?????? They hope that through different from the way the iPad tablet industry, in a slice of this action.

Someone coming to these local products called "soil pie". "soil Pad".

"Soil" do not represent "country", but is of domestic rely on. In the development of mobile Internet early, who is the last winner is not confirmed. These "soil Pad", how can you in the league and the competition among mainstream product, the design of the original ranks by, strategic market strategy, relying on the accumulation of DuoNian local market advantages, and the wave of new IT seize the opportunity, to success?

In this issue, "the computer world newspaper invited lenovo, hua qi, one person one this and silicon tripod four local flat manufacturers in charge, please they expound the flat the understanding of the market, product positioning, and grope for China's flat market opportunities attempt; The computer world "evaluation department dedicated to collecting and seven of domestic tablet computer, product use experience, details design testing, in order to show the characteristics of domestic flat.

At the same time, the computer world media group as the first big IT media group, set the computer group, the world ", "the digital world", "high-quality goods online world", "world" and other media of microcomputer industrial chain the cover and reported the professional ability, with "flat enclosure" as the theme, comprehensive, objective and rational interpretation and analysis of the tablet computer industry chain.

Not only 10%

When the iPad shattered the ten DuoNian to personal terminal market tendency, the same kind of new personal terminal immediately release the territory of form more than a year since iPad is always the first choice of consumer eyes tablet computer. In the United States, market research institutions ChangeWave a report also shows that in the 3091 respondents, 82% said if plan to buy tablet computer word, can choose iPad.

IDC recently issued a report, although apple market share from 2010 in the third quarter of 93% to 73% in the fourth quarter of 2010, but still firmly holds tablet computer market leading position, and samsung to 17% of the share remained in second place. This means that, these "soil Pad" to and blackberry, MOTOROLA and other foreign brands to carve up the poor, of 10%.

"We to apple and blackberry, samsung for opponents, focus on product, the brand and the business model innovation." Lenovo group CEO Mr Yang lenovo pledging conference on ambitious that, lenovo to take the lead to achieve the breakthrough, global tablet pc had 10% market share.

Ambition is not only the lenovo. Last June, the patriots electronic released the first paragraph, the patriots tablet computer QuJingDong said, the biggest electronic President of the goal, and that is in the next 3? Five years mobile Internet end users do more than 10 million. One person one this also conveys the confidence of the market. Relevant statistics show that the tablet computer E E man in the current domestic sales business tablet computer first. On 7 January this year by the T3, E E people listed after less than two months and has already sold 30000 units.

"The market is still in 2011 flat products into growth period, the market demand is strong, two of the three line domestic or international brand products, will be even the stronghold in 2011 received considerable market returns". IDC research senior analyst XueMiao personal system that China is not flat market outbreak. IDC expected in 2011, the market will be shipped more than 4.37 million sets, and is expected to reach 14.77 million in 2015 to a level.

Can foresee, along with the tablet pc cake, the bigger and ambitious "soil" to carve up market Pad won't be the only 10%, layout strategy, cut, can correctly position as soon as possible to the initiative.

"Soil" to surprise the pad

In a sense, commercial is to choose way: the timing, selection strategy, product choice. The right answer, linfe; Choose wrong, weigh in hand SheBen shoots. Follow up the role has been taking China enterprise, whether in the mobile Internet age one-up occupation tablet computer the market segment highland? "Soil Pad" again the how to choose to do?

The analysis of the deloitte report all showed that, the institution of the tablet PC business applications will this year in the outbreak. Especially in retail, medical, manufacturing informatization field, professional tablet computer will have more market. With the popularization of mobile Internet, and people need to mobile network, some deeper the tablet computer more subdivision potential crowd also gradually formed.

The computer world "news reporter in the interview, it is found that in the back with apple do with low price, want to entertainment Pad more than apple's path has already been accepted not feasible, many" soil Pad "all hope for the iPad and other" Pad "are not fully into the tablet computer commercial market.

As mobile devices and solutions provider, the industry custom silicon technology "tie the deep," and little out ", "that really know nevertheless it, only a high degree of information industry big customer and senior information solutions business. When the industry is still in for iPad marvel, the development of science and technology of silicon Cyber Pad series products and solutions, has successively in the on-board, education, medical treatment, hotel, manufacturing, logistics and other industrial application in more than a year, and access to the Intel and other manufacturers full support.

When domestic flat in succession, touch screen in learning apple obviously, one person when application one this also chose to do exactly the opposite, brush for handwritten