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Oct 25, 2011

Inside Secure NFC chip shipments of 10 million

Square after chief operating officer Keith Rabois questioned the value of the NFC, he think NFC repeat every year to discuss, but little formal products appear. In fact, NFC chip has been shipping, according to the NFC chip maker Inside Secure revealed that news, it this year's shipments of 10 million, customers include ZTE, RIM.

NFC technology DuoNian put forward, whether mobile phone manufacturer or stores in the NFC explore the possibility of this new technology, availability and the combination of traditional field place.

In general, NFC more to be used in mobile payment fields, such as Google have launched mobile payment services Google Wallet, mobile operators and Orange and Barclaycand cooperation launch of the "Quick Tap" payment services, can let the shop small, no vouchers NFC support payment services, the British government is still in the NFC electronic ticketing bus test system.


To combine with game is also NFC another big exploring direction, such as Roivo for using the NFC function development special edition "angry birds"'s inheritance (Nokia), the development of NFC mobile games.

However, Keith Rabois questions is reasonable, and bluetooth different, NFC is still a outside the mainstream of technical standards. The result is, everyone trying to promote the NFC service, lack of NFC mobile phone support, can't touch consumers.

If want to change this situation, can consult the GigaOm Ryan Kim advice, can not only show NFC as a pay technology. It can become a marketing expert hand, precise positioning consumers tools, also can become the friend to exchange information between the great tool. When the NFC embedded in more equipment in, this predicament nature to get resolve.

Body analysis In-Stat says, to 2015 NFC chip will be shipped more than 1.2 billion.

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