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Mar 17, 2012

Millet mobile phone growth path: to follow strict quality standard

In many people's eyes, millet mobile phone most legend.
Millet mobile phone has not come out, they have continued to spread "legendary". September 5, 2011 open book curtain, in 34 hours, millet received 340000 of millet cell phone order; Then at the end of last year, less than a month's time millet mobile phone two successive put on sale, have made three hours sales of 100000 good result.
A recent, millet mobile phone retail version sold telecom, is will result up to minutes 30 minutes out of 150000.
Reporter exploration millet science, distance millet mobile phone third round only less than four hours on time. Reporter wondered, sheceremoniously, millet people are sure to fight, blows! However, in the company of science and technology in millet, but couldn't find a strain of breath.
"Millet, is happy millet; millet, is confident of millet." Millet technology, President co-founder was said.
Millet was born "state in the delta"
In April, 2010, millet in zhongguancun was born.
"Millet make full use of the zhongguancun talents gathered the advantage resources." Was speaking, millet technology core team all from the well-known enterprise stationed zhongguancun Microsoft, Google, jinshan.
Quite by chance, the three companies were in geographical position, just draw the outline of a triangle.
Recall the beginning of foundation, was very happy. In this small "triangle", millet to find the best talent. "Until today, whether millet mobile phone products sales, or software hardware design, is inseparable from the early of this business talent." Was said.
"The overall development of the science and technology millet ideas, the company also only lei jun and my two person will think more clearly." Was said, more than two years before, he is still in the Google China academy of engineering physics, served as vice President of the one job, founder and CEO of science and technology and millet lei jun investment in.
"At that time, we determined that is the core of, around in vertical will hardware products, software products through the Internet to make products better, and through the electronic commerce way selling products." According to the general guidelines, "millet step by step came".
Happy MIUI
Millet is how to make a step by step?
Back in those early days, only eight personal millet investment in science and technology research and development of all power mobile phone operating system MIUI millet. More hope that through MIUI millet, let different company culture of hagglers together.
But, to find the specification of the system design, the thousands of function, will not be easy. After 3 months, millet technology released beta.
"We are very clear, and the software product if well, can be accumulated a lot of users, especially mobile phone geek. But must insist that every executive, released a week, interaction, accumulate." So, millet step by step and fans interaction, the completion of the test.
"By 2010 in October, we have accumulated the nearly 100000 users. This batch of fan loyalty is very high, give us a lot of valuable advice." Said was, "on one hand, you help us build the confidence; on the other hand, gradually verify the we can through the software product, so that the millet accumulated reputation smoothly into science and technology hardware products design."
"Rice" power
"A lot of friends have been asked us why millet mobile phone so fire?" Was said.
"Fire up products must be a lot of fans like; but, fan like can not fire up." Said was, "our position is the mobile phone to have: class. And this must be a ratio of one, and the fans were by then. Now, our sales results is good."
Said was, "rice" is a powerful supporters. But fans can let you "things", also can become the most critical supervisor. Was say with smile: "in fact, some of our fans in the online we scold horribly. You do well, they say hello; once has a problem, in today's network environments, developed a opinion leaders have hundreds of thousands of fans, a forward how it could be?"
"In fact, the fans opinion leader is very difficult to catch." Said was, "they for product performance and quality, with unusually requirements."
Once, millet technology released more than 1000 of engineering machine for the customer experience. "We quickly in the online received feedback, investigators received dozens of problem report. A lot of problems and phenomenon, mobile phone manufacturer mutual." But, millet fans but showed unusual strictly.
Such as mobile phone screen, millet USES is from sharp high resolution panel, size is 850 x 480 dot matrix. In sharp and other world class mobile phone manufacturer cooperation, a recognized standard is the highlight of the existing each screen, black spots not more than three. Millet is also such cooperation and sharp.
But, millet fans remain said no. Some users find two bad points, requires the millet replacement cell phone. "We and the fans, not if really. That had to communicate with sharp communication. Sharp surprised, your users really picky! Yes, our users is high demand, millet must provide the high quality for the fans and the properties of the product."
The firm millet
Said was, two system from LINUX platforms. In LINUX to run on a platform is open source technology, and therefore there are patents hidden trouble.
In 2011, two are from IOS apple and Microsoft patent on the pressure. "If the patent problem is solved, it will affect the whole andros ecological system."
"Re-invent an operating system is very difficult. In fact, many attempts failed. Like Google such a system can be well, and constantly update, and drive the industry chain, it is not easy." Was said, "as long as two open source, we would be in this platform insist."
Mobile phone industry change very quickly. At the same time, was said: "smart phones renewal soon, now cell phones have become fast pin product, the user can quickly follow up issued a new products; in addition, apple with the practical action to other manufacturers to prove, cell phone as a whole products, hardware and software services inseparable. Cell phone not only to function well, software services, increases the user feel better. These are millet mobile phone opportunity."
"We have not only in domestic has nearly users, in foreign countries, there are more than 200000 users and fans. The us to boost confidence very favorable!" He said.

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