New iPad3 bid farewell to the innovation of Apple revolution

Retina display, 2048 × 1536 resolution, 4-core processor, the same price, the new iPad3 seem to be no revolutionary changes, but also to the concern people feel a bit disappointed by. Perhaps the short-term downside of Apple's stock price shows some problems. But also with a view of the Retina display makes electronic equipment the first time granularity beyond the paper, Apple will have the traditional publishing industry to further impact on the size of A4 size.

Apple does not seem to give you too many surprises lurking behind the crisis quietly appear.The latent Apple crisisApple each product must be a revolution? Perhaps the large number of Apple fans have such expectations, but familiar with the situation of people in the industry and Apple is not so excessive, too much to ask.The fundamental reason is that after the release of this new iPad, disappointed people in the industry, the competitive field of mobile terminals, the new products are emerging, and when other companies have the time of the revolution, revolutionary products I hope Apple can lead the direction, but Just at this point, Apple has begun to walk more commercial.The MWC2012 previously held the show, Samsung's new lower price, lighter volume of the Galaxy Note 10.1. The Galaxy Note think of making cross-border mobile phones and tablet PCs, and once launched will be well received by users. Sized dimensions, both the telephone, but also combines many of the characteristics of the Tablet PC."Holding a 10-inch iPad2 photographed, seem ridiculous, but to get 5.3 inches of the Galaxy Note The camera has no such feeling." One user said so.Admittedly, iPad, have begun to enter the industry gradually expanded the scope of application, but the average consumer, the iPad is not a necessity. Baird & Co. survey shows that 74% of the existing or potential tablet user at this stage still can not do without computers, tablet device more as a kind of "incremental demand".In addition, other types of mobile devices is the rapid development of the Amazon Kindle Fire and Barnes & Noble Nook not only targeted but also in the more competitive price. The day before the new release of the iPad, Google has its Android Market turned the Google Play Store intention to compete against Apple store is very obvious.The other hand, the alliance of Microsoft and Nokia also began to force the pace of expansion of Windows to the mobile terminal has begun, Nokia is also preparing to launch Windows 8-based mobile phones and flat products. Microsoft is the field of application of the traditional PC experience to the mobile terminal extension.Under attack of many products, Apple's new iPad in the end to go very far? People will naturally be a question mark.
Performance of smart phones become increasingly powerful, smart phones and tablet PCs began to cross-border Tablet PC product will be the emergence of more product types at the moment, in the development of mobile terminal with a lot of uncertainty, people prefer to see yes, Apple's revolutionary product to lead the direction of development. People need Apple's innovative, Apple did not, this is the fundamental reason for the people disappointed.Yes, Cook. Under the apple only to hand over a product upgrade, or even push Tablet PCs into more industrial applications, to replace the traditional PC, the Apple iPad to occupy more market share.Jobs is not only innovative, is also a businessman. Steve Jobs era, Apple is not every product is subversive, and even Steve Jobs of Apple products of commercial value play to the maximum.However, the field of mobile devices is constantly changing, the spirit of innovation leaders with unquestionable fall apple body. Even today, Steve Jobs is still alive, he must face the reality of the problem of how to keep the title of "innovation leaders".Cook is more realistic, he is more commercial.Although Cook in innovation so that people temporarily disappointed, but leaps and bounds of Apple's rivals Apple latent crisis are also evident.However, the advantage still no iPad leading peer can be questioned. Cook in the innovative spirit of the one hand can continue to "rest on our laurels," the iPad extended to more areas, trying to substitute the PC, to get more market share. In other words, the opponents have not yet approaching the door, Cook can still calm.Perhaps Apple's next big move will be in the TV field. The conference, Apple simultaneously released a new Appe TV set-top box, the Air the Pay can do the contents of connection with the iPad.In the direction of technological innovation, people are looking forward to Apple, the new iPad disappointing, but people still expect to see Apple's new revolution.Waiting for Cook to continue to write the Apple myth.New iPad3 not revolutionNo one would expect Apple of each product will bring about a revolution, but the new iPad release or disappointing.In addition to the Retina display, 2048 × 1536 resolution, 4-core processor, the same price, the new iPad hardware and software have raised, but the obvious change is not large.People look forward to what iPad? Apple is not what is the root cause of the revolution?"Post-PC era" new iPadMarch 8, San Francisco Yerba Buena Center, Cook took office declared "post-PC era" has come, the iPad will be leading the way in this day and age.Cook's self-confidence comes from a series of data, iPad, turned out in 2010, the current market share of 94.3%. The fourth quarter of last year, iPad sales of 15.4 million units, more than the total number of sales of any one PC manufacturer. Now, 20 percent of the total sales of iPad product sales accounted for Apple iPhone, another pillar.Apple officially released the third generation iPad Tablet PCs, its most important feature is equipped with a resolution of 2048 × 1536 Retina display. This is a retinal screen with ultra-high pixel density LCD screen.In addition, the new iPad3 case with A5 quad-core processors, with the latest iOS5.1 system, computing speed increase three times, and support for 4G network. In addition, intelligent voice recognition system on the new iPad3 cases. In order to support the new processor and system, the battery capacity of the new iPad3 casese than iPad2 70% battery life is maintained at 10 hours. The main camera the iPad2 of 700 000 pixels increased to 5 million pixels, support to shoot 1080P HD video. Size, the new iPad is 9.4mm thick and weighing about 0.68 kg.WiFi version of the new iPad price and the the iPad2 listing of the same, the cheapest 16GB version is priced at $ 499, 16GB 4G version of the new iPad3 case priced at $ 629. The day, Apple lowered the price of iPad2.
In fact, this is a no suspense conference, many fruit powder has been pre-judge the many improvements in the new iPad3 case. Only the name of the new iPad3 cases to be regarded as unexpected. Before Apple released the new iPad3 case, the widely speculation that the new iPad3 case will be named for iPad3 or iPad HD, but Tim Cook in the entire conference has always been known as the "iPad" This means that after all the iPad will adopt a unified names.New iPad3 case hardware upgrade, many users expect 7-inch display, iPad does not appear, the industry is obviously disappointed. Cook released products, Apple's stock price began to decline weak."The iPad is an iPad, it is one of the iPad." Bloomberg is even making a fuss at the beginning of this sentence to ridicule the naming of the new iPad. Brand consulting firm Landor Associates, the new iPad to give up the naming of "the iPad 3 case" "the iPad HD" demarcated consumers will get lost in the iPad product line, especially those with "old iPad", can not form brand awareness.Apple's global marketing vice president Phil Schiller said, "'the iPad' too much by to look forward to, but we have many products never used numbers to name. Sometimes we will use the figures named, sometimes we do not.""In addition to the iPhone 4 beautifully designed and retinal screen, Apple's products in fact, most of the time there is no subversion, just everyone in their hearts together, I do not want to, want no less than to change?" Senior Internet analyst Shi Hongbo (microblogging) more thorough understanding of the Apple: "At first, the iPad 2 release, iPhone 4S release, many people do not think subversion, the fact is that each generation of products than the previous generation sold better."New iPad3 case release schedule, subversion, limited innovation, and the old generation iPad2 price cuts, so that the industry also led to Apple is no longer innovative development model based on commercial sales speculation, doubt and suspicion and thrown to the library shortly after taking office grams.Cook. Under the Apple in the end want to do?To replace the dream of a PCIn fact, the press conference with the software half the time to show progress more dreams and determination of the Cook on the iPad.The new software includes: iMovie, iPhoto, for image processing; video clips; iWork, office applications, these applications is the release of the core content of the new iPad. Trying to Photoshop, Premier, Office and other applications on a PC can do on the iPad, and iPad is no longer a toy, in more areas of alternative PC, this is Cook and the Apple iPad dream.However, the new iPad can do that? Prior to this, iPad2 has begun in-depth industry applications. "In the past, that the iPad is the entertainment toys, but with the emergence of more applications, the iPad has begun to enter the industrial applications, such as health care." In the year after the release of iPad 2, iPad, more and more applications in the areas of expertise. For example, American Airlines has been adopted across the iPad to replace the traditional flight manuals.Indeed, the iPad simple and intuitive to operate, and strong performance, very suitable to be deployed within the education sector, the younger generation to accept the iPad is very fast. Apple itself has always been on the iPad in the education industry very seriously, just released in New York in January this year, a revolutionary digital textbook project. After the release of the new iPad3 case, Apple also is updated the iBooks, Author of the textbook authoring software.In addition to the new iPad3 case in the development and popularization of educational applications, analysts believe that the Retina display makes electronic equipment for the first time to finesse beyond the paper, Apple will have the traditional publishing industry to further impact on the size of A4 size.The new iPad3 case retinal screen and a new processor, coupled with iPad is always intuitive touch-screen interaction, operations become more intuitive and simple to make high performance requirements of these industries software and professional applications. Can see the press conference, from AutoDesk Sketchbook Ink professional graphics software operating natural, smooth running.Admittedly, Apple will be interested in the new iPad gradually to the various fields of expertise to promote and deploy, and promote more industry software developers of new industrial applications ported to the iPad, developed both ease of use and professional application software, to further explore the Tablet PC market.Although not too many hardware upgrades, but the efforts of Apple and Cook is obvious.However, the industry's high expectations for Apple under the people questioned are still prevalent, Apple has always been innovation-oriented, so that the respondents of the new iPad3 cases is not satisfactory, "is it really the loss of Steve Jobs, Apple is no longer forward? "The communications industry observers Ligang (microblogging), small step to enhance, in line with the basic business principles. Revolutionary change to appear after 3-5 years the majority of cases is small upgrade."We have entered a post-PC era," said Tim Cook, "This is our advantage, we love the cause." Yes, at least for now, Apple in the "post-PC revolution" on the road, go further than anyone else.Ted Swan Chandler, Forrester Research, estimates that at least the next 18 to 24 months, Apple will be firmly in control of most of the Tablet PC market, "no department is willing to provide to their employees too much equipment. most desktops, mobile phones and laptops and tablet PCs, one of them. "Admittedly, the new release of the iPad, and iPad price cuts will be in the field of business users to Apple's huge sales, but Sri Lanka Chandler real breakthrough is expected to wait until the release of iOS 6.
Apple iPad to be more mainstream and very obvious desire to replace the PC, but whether in the Tablet PC to achieve roughly the same with the traditional PC application experience, but also a new iPad3 efforts.